BBK Electronics â€“Â the Chinese parent corporation known for Oneplus, Oppo and Vivo â€“ has surprisingly launchedÂ a fourth mobile brand â€śimooâ€ť. The fourth child of the BBK family has already been teased on Weibo, the Chinese Twitter equivalent, suggestingÂ an education-focused â€śimoo learning phoneâ€ť. The companyâ€™s firstÂ smartphone seems to have a gold-colored unibody aluminium design and is rumoredÂ to launchÂ on June 24 in China.
The imoo brand seems to be focusing on the student market and education. From the price point of view we have seen a lot of the Chinese â€ścheaper but betterâ€ť value influence from many Chinese manufacturers already (including BBK brands),Â and the affordabilityÂ assumably is one of the main selling points of the brand. However, the device being aimed specifically at students and the education industry, we arenâ€™t necessarily looking only for the low price point anymore, but for specializing functionality that could possibly bring unforeseen value in end-customer studies.
What could the real selling point be then? As a hint, imoo leaves a piece of the phoneâ€™s body unburied in blur in the teaser pictures â€“ revealing the sim tray (wow) and what appears-to-be the power button. The â€śpower buttonâ€ť, however, has this red â€śrecord-buttonâ€ť stylish coloring, and has led to new, more wild rumors.
Indeed theÂ button could possibly have the functionality of simply unlocking the device or taking pictures and recording videos, but what comes to studies weâ€™re expecting the button to be a bit more fancy. Perhaps a button for taking quick voice memos â€“ and a functionality to turn them into text-format notes or presentations in real time, for example? Or advanced battery-technology combined with a beast of a camera? Well, in theory all this can already be achievedÂ with the devices we carry in our pockets right at the very moment. Maybe BBK has more up in itâ€™s sleeve â€“ possibly a compact built-in 3D stylus â€“ or an advanced proximity technology, huh? I donâ€™t know,Â but neither can IÂ wait to know. Weâ€™ll let you know as soon as there are more teasers, leaks or official announcements!
Discuss about theÂ devices here.